diff --git a/apps/web/prisma/migrations/20250425141139_add_hard_bounce/migration.sql b/apps/web/prisma/migrations/20250425141139_add_hard_bounce/migration.sql
new file mode 100644
index 0000000..a2ae33e
--- /dev/null
+++ b/apps/web/prisma/migrations/20250425141139_add_hard_bounce/migration.sql
@@ -0,0 +1,5 @@
+-- AlterTable
+ALTER TABLE "DailyEmailUsage" ADD COLUMN     "hardBounced" INTEGER NOT NULL DEFAULT 0;
+
+-- AlterTable
+ALTER TABLE "EmailEvent" ALTER COLUMN "status" DROP DEFAULT;
diff --git a/apps/web/prisma/migrations/20250425141529_add_hard_bounce_to_campaign/migration.sql b/apps/web/prisma/migrations/20250425141529_add_hard_bounce_to_campaign/migration.sql
new file mode 100644
index 0000000..2b7f3f6
--- /dev/null
+++ b/apps/web/prisma/migrations/20250425141529_add_hard_bounce_to_campaign/migration.sql
@@ -0,0 +1,2 @@
+-- AlterTable
+ALTER TABLE "Campaign" ADD COLUMN     "hardBounced" INTEGER NOT NULL DEFAULT 0;
diff --git a/apps/web/prisma/schema.prisma b/apps/web/prisma/schema.prisma
index e26228f..1941472 100644
--- a/apps/web/prisma/schema.prisma
+++ b/apps/web/prisma/schema.prisma
@@ -325,6 +325,7 @@ model Campaign {
   clicked       Int            @default(0)
   unsubscribed  Int            @default(0)
   bounced       Int            @default(0)
+  hardBounced   Int            @default(0)
   complained    Int            @default(0)
   status        CampaignStatus @default(DRAFT)
   createdAt     DateTime       @default(now())
@@ -356,18 +357,19 @@ enum EmailUsageType {
 }
 
 model DailyEmailUsage {
-  teamId     Int
-  date       String
-  type       EmailUsageType
-  domainId   Int
-  sent       Int            @default(0)
-  delivered  Int            @default(0)
-  opened     Int            @default(0)
-  clicked    Int            @default(0)
-  bounced    Int            @default(0)
-  complained Int            @default(0)
-  createdAt  DateTime       @default(now())
-  updatedAt  DateTime       @updatedAt
+  teamId      Int
+  date        String
+  type        EmailUsageType
+  domainId    Int
+  sent        Int            @default(0)
+  delivered   Int            @default(0)
+  opened      Int            @default(0)
+  clicked     Int            @default(0)
+  bounced     Int            @default(0)
+  complained  Int            @default(0)
+  hardBounced Int            @default(0)
+  createdAt   DateTime       @default(now())
+  updatedAt   DateTime       @updatedAt
 
   team Team @relation(fields: [teamId], references: [id], onDelete: Cascade)
 
diff --git a/apps/web/src/server/service/campaign-service.ts b/apps/web/src/server/service/campaign-service.ts
index 37a773a..ef2cdb6 100644
--- a/apps/web/src/server/service/campaign-service.ts
+++ b/apps/web/src/server/service/campaign-service.ts
@@ -334,7 +334,8 @@ export async function sendCampaignEmail(
 
 export async function updateCampaignAnalytics(
   campaignId: string,
-  emailStatus: EmailStatus
+  emailStatus: EmailStatus,
+  hardBounce: boolean = false
 ) {
   const campaign = await db.campaign.findUnique({
     where: { id: campaignId },
@@ -361,6 +362,9 @@ export async function updateCampaignAnalytics(
       break;
     case EmailStatus.BOUNCED:
       updateData.bounced = { increment: 1 };
+      if (hardBounce) {
+        updateData.hardBounced = { increment: 1 };
+      }
       break;
     case EmailStatus.COMPLAINED:
       updateData.complained = { increment: 1 };
diff --git a/apps/web/src/server/service/ses-hook-parser.ts b/apps/web/src/server/service/ses-hook-parser.ts
index 5fd3921..4a772ce 100644
--- a/apps/web/src/server/service/ses-hook-parser.ts
+++ b/apps/web/src/server/service/ses-hook-parser.ts
@@ -1,5 +1,10 @@
 import { EmailStatus, Prisma, UnsubscribeReason } from "@prisma/client";
-import { SesClick, SesEvent, SesEventDataKey } from "~/types/aws-types";
+import {
+  SesBounce,
+  SesClick,
+  SesEvent,
+  SesEventDataKey,
+} from "~/types/aws-types";
 import { db } from "../db";
 import {
   unsubscribeContact,
@@ -57,6 +62,12 @@ export async function parseSesHook(data: SesEvent) {
   // Update daily email usage statistics
   const today = new Date().toISOString().split("T")[0] as string; // Format: YYYY-MM-DD
 
+  const isHardBounced =
+    mailStatus === EmailStatus.BOUNCED &&
+    (mailData as SesBounce).bounceType === "Permanent";
+
+  console.log("mailStatus", mailStatus, "isHardBounced", isHardBounced);
+
   if (
     [
       "DELIVERED",
@@ -89,11 +100,13 @@ export async function parseSesHook(data: SesEvent) {
         bounced: updateField === "bounced" ? 1 : 0,
         complained: updateField === "complained" ? 1 : 0,
         sent: updateField === "sent" ? 1 : 0,
+        hardBounced: isHardBounced ? 1 : 0,
       },
       update: {
         [updateField]: {
           increment: 1,
         },
+        ...(isHardBounced ? { hardBounced: { increment: 1 } } : {}),
       },
     });
   }
@@ -108,6 +121,7 @@ export async function parseSesHook(data: SesEvent) {
         campaignId: email.campaignId,
         teamId: email.teamId,
         event: mailStatus,
+        mailData: data,
       });
 
       const mailEvent = await db.emailEvent.findFirst({
@@ -118,7 +132,11 @@ export async function parseSesHook(data: SesEvent) {
       });
 
       if (!mailEvent) {
-        await updateCampaignAnalytics(email.campaignId, mailStatus);
+        await updateCampaignAnalytics(
+          email.campaignId,
+          mailStatus,
+          isHardBounced
+        );
       }
     }
   }
@@ -139,13 +157,23 @@ async function checkUnsubscribe({
   campaignId,
   teamId,
   event,
+  mailData,
 }: {
   contactId: string;
   campaignId: string;
   teamId: number;
   event: EmailStatus;
+  mailData: SesEvent;
 }) {
-  if (event === EmailStatus.BOUNCED || event === EmailStatus.COMPLAINED) {
+  /**
+   * If the email is bounced and the bounce type is permanent, we need to unsubscribe the contact
+   * If the email is complained, we need to unsubscribe the contact
+   */
+  if (
+    (event === EmailStatus.BOUNCED &&
+      mailData.bounce?.bounceType === "Permanent") ||
+    event === EmailStatus.COMPLAINED
+  ) {
     const contact = await db.contact.findUnique({
       where: {
         id: contactId,