diff --git a/apps/web/src/server/aws/ses.ts b/apps/web/src/server/aws/ses.ts
index 884e0d3..8214b54 100644
--- a/apps/web/src/server/aws/ses.ts
+++ b/apps/web/src/server/aws/ses.ts
@@ -114,6 +114,7 @@ export async function sendEmailThroughSes({
   region,
   configurationSetName,
   unsubUrl,
+  isBulk,
 }: Partial<EmailContent> & {
   region: string;
   configurationSetName: string;
@@ -121,6 +122,7 @@ export async function sendEmailThroughSes({
   bcc?: string[];
   replyTo?: string[];
   to?: string[];
+  isBulk?: boolean;
 }) {
   const sesClient = getSesClient(region);
   const command = new SendEmailCommand({
@@ -155,14 +157,21 @@ export async function sendEmailThroughSes({
               }
             : undefined,
         },
-        ...(unsubUrl
-          ? {
-              Headers: [
+        Headers: [
+          // Spread in any unsubscribe headers if unsubUrl is defined
+          ...(unsubUrl
+            ? [
                 { Name: "List-Unsubscribe", Value: `<${unsubUrl}>` },
-                { Name: "List-Unsubscribe-Post", Value: "One-Click" },
-              ],
-            }
-          : {}),
+                { Name: "List-Unsubscribe-Post", Value: "List-Unsubscribe=One-Click" },
+              ]
+            : []
+          ),
+          // Spread in the precedence header if present
+          ...(isBulk
+            ? [{ Name: "Precedence", Value: "bulk" }]
+            : []
+          ),
+        ],
       },
     },
     ConfigurationSetName: configurationSetName,
diff --git a/apps/web/src/server/service/campaign-service.ts b/apps/web/src/server/service/campaign-service.ts
index d875125..3cc3903 100644
--- a/apps/web/src/server/service/campaign-service.ts
+++ b/apps/web/src/server/service/campaign-service.ts
@@ -270,9 +270,10 @@ export async function sendCampaignEmail(
 
   // Queue emails
   await Promise.all(
-    emails.map((email) =>
-      EmailQueueService.queueEmail(email.id, domain.region, false)
-    )
+    emails.map((email) => {
+      const unsubscribeUrl = createUnsubUrl(email.contactId, campaignId);
+      EmailQueueService.queueEmail(email.id, domain.region, false, unsubscribeUrl);
+    })
   );
 }
 
diff --git a/apps/web/src/server/service/email-queue-service.ts b/apps/web/src/server/service/email-queue-service.ts
index dd30ccb..37d8524 100644
--- a/apps/web/src/server/service/email-queue-service.ts
+++ b/apps/web/src/server/service/email-queue-service.ts
@@ -100,12 +100,13 @@ export class EmailQueueService {
     const queue = transactional
       ? this.transactionalQueue.get(region)
       : this.marketingQueue.get(region);
+    const isBulk = !transactional;
     if (!queue) {
       throw new Error(`Queue for region ${region} not found`);
     }
     queue.add(
       emailId,
-      { emailId, timestamp: Date.now(), unsubUrl },
+      { emailId, timestamp: Date.now(), unsubUrl, isBulk },
       { jobId: emailId, delay }
     );
   }
@@ -169,7 +170,12 @@ export class EmailQueueService {
 }
 
 async function executeEmail(
-  job: Job<{ emailId: string; timestamp: number; unsubUrl?: string }>
+  job: Job<{
+    emailId: string;
+    timestamp: number;
+    unsubUrl?: string;
+    isBulk?: boolean;
+  }>
 ) {
   console.log(
     `[EmailQueueService]: Executing email job ${job.data.emailId}, time elapsed: ${Date.now() - job.data.timestamp}ms`
@@ -207,6 +213,7 @@ async function executeEmail(
 
   console.log(`[EmailQueueService]: Sending email ${email.id}`);
   const unsubUrl = job.data.unsubUrl;
+  const isBulk = job.data.isBulk;
 
   const text = email.text
     ? email.text
@@ -240,6 +247,7 @@ async function executeEmail(
           configurationSetName,
           attachments,
           unsubUrl,
+          isBulk,
         });
 
     // Delete attachments after sending the email